Our Story
Studio PFA is a boutique architectural firm with over 30 years of experience in the luxury retail and commercial sectors. Driven by passion and a strong commitment to our clients, we deliver exceptional service to both new and returning clients, fostering long-term relationships.
Our personalised approach ensures architectural solutions that capture your unique vision and exceed expectations. From project initiation through to construction, we collaborate closely with you—ensuring every detail is thoughtfully considered.
Mission
At Studio PFA, our mission is to be retail design experts—elevating our clients’ vision through exceptional architectural services and delivering a seamless, end-to-end process.
Philosophy
We believe our best project is always the one we’re currently working on—drawing on over 30 years of industry experience and the lessons of every project before it. Guided by a passion for design and meticulous attention to detail, we are committed to delivering exceptional outcomes that exceed expectations.
Luxury Retail Specialisation
We are among the select architectural practices specialising in luxury retail projects across Australia’s major cities, particularly within the watches, jewellery, and high fashion industries.
Notable Collaborations
Our portfolio features collaborations with esteemed international brands such as Cartier, Chopard, Bottega Veneta, Valentino, Zegna, Grand Seiko, Seiko, Swarovski, Fendi, Bvlgari, Bell & Ross, Franck Muller, Messika, and Fauré Le Page.
We also proudly partner with prominent local clients, including Monards, Swiss Concept, Anton Jewellery, Martha Jewellery, McGlades Jewellery, and Arman Jewellery.
Studio PFA Provides Three Decades of Tailored Design Excellence and Personalised Architectural Solutions
Unique Retail Expertise
Our in-depth knowledge of planning controls, building compliance, and our established network of consultants allows us to manage complex projects seamlessly—identifying and resolving potential issues early in the design phase.
With multidisciplinary expertise in architecture, interior design, millwork design, and project management, we are well-equipped to navigate the complexities of projects involving shopfront façade works, heritage constraints, compliance challenges, structural modifications, high-security environments such as airports, and Class 2 buildings requiring DBP registration—all while upholding the high level of detail expected by our luxury retail clients.
We also offer access to a trusted network of local and international millwork suppliers, providing flexible and high-quality solutions for every project’s millwork needs.
Adaptability
Beyond luxury retail architecture, our adaptability enables us to deliver a wide range of retail and hospitality projects—including duty-free stores, optometry clinics, fashion and apparel boutiques, cafés, retail shops, office fitouts, and broader commercial building works.
Team
Michael Fung
Director
Nominated Architect: NSW Architects Registration Board No. 11242
Since joining Studio PFA in 2012, Michael Fung has led with distinction across a broad spectrum of projects. Now as a Director, he brings a refined leadership prioritizing discretion, collaboration, and an unwavering commitment to excellence.
Michael’s diverse background includes a Master of Architecture from the University of Sydney, with additional studies in Sweden and architectural experience in Germany. His international experience also extends to Hong Kong, where he worked on luxury hotel interiors. This rich background has given him a unique perspective and a keen appreciation for the precision and prestige required by international luxury brands.
With this expertise, Michael ensures every detail is meticulously executed to align with each client’s vision and brand standards. His design sensibility and dedication to quality continue to shape Studio PFA’s reputation as a trusted partner in the retail space.
Perry Fung
Founder & Senior Advisor
NSW Architects Registration Board No. 5136
Design Practitioner Architectural # DEP0000231
Principal Design Practitioner # PDP0000336
With over 40 years of architectural experience across both local and international markets, Perry Fung brings a depth of knowledge and refined expertise to every project. His career spans all facets of architecture and interior design, including documentation, project management, and contract administration.
Since founding the practice in 1991, Perry has led multidisciplinary teams across a diverse portfolio—from boutique fitouts to large-scale residential, office, and retail developments. His global perspective, gained through extensive travel and cross-cultural project work, informs a sophisticated design sensibility tailored to the high standards of luxury clientele.
In addition to his professional practice, Perry contributes to the architectural field as a registered examiner and assessor for the NSW Architects Registration Board and the AACA, further reinforcing his standing as a respected voice in the industry.